Back to All Events

Leveraging Tech & Data in Theater: WEBSITES & USER FLOW

Welcome to the Leveraging Tech and Data in Theater, Workshop Series, hosted by The Artist Co-Op.


Learn to build a website optimized for user engagement. Leverage user flow to hack massive amounts of organic growth for your company or brand. Of note, this is an advanced websites course comparable to SEO 2.0.

This workshop will include:

  • Analytics & Tracking

  • Event Capture

  • User Heatmap Generation

  • Flow Mapping

  • User Funnel Creation

  • Intro to CRM and Email Automation

Event schedule:

6:15PM Doors Open
6:30PM – 6:45PM
 Check in
6:45PM – 7:00PM Introduction
7:00PM – 8:30PM workshop (part 1 – main)
8:30PM – 8:45PM break
8:45PM optional end time
8:45PM – 9:45PM workshop (part 2 – bonus mega round)

Miscellaneous Details:

  • Main part of the workshop will be 1 hour 45 minutes

  • For the super intense type, we'll have an extra hour in the bonus mega round until 9:45PM

  • All attendees are required to bring a laptop or a chromebook equivelant

  • Cost for attending has been set a $5 to create accountability.

  • Registration is extremely limited. We will be holding a waitlist for up to 5 people, in the event a registered participant cancels or doesn't show up.

What is this series about?

This workshop series is an educational hands-on forum in which various technologies and analytical resources will be introduced, in context of the business of theater. Open for the public to attend, these workshops are aimed at providing tools to theater professionals which will enable them to get ahead, have their work reach more people, and be financially feasible.

What are these workshops like?

Our lecture styled workshops are centered around the philosophy that the best way to learn is to do. We therefore engage in a very hands-on approach, often implementing the content being introduced immediately.

Of note, attendees are required to bring a laptop (iPads not accepted). This is because we want our workshops to be as meaningful for our attendees as possible and we feel that this cannot be done without the processing power and browser readability of a laptop computer.

Who are these events for?

Our events are intended for theater professionals, exclusively. We do not expect any formal education in marketing, design, or statistics. We do however expect that attendees are computer literate and can operate excel with some proficiency.

Our Long Term Plan:

Our long term goal is to create consistent programming which provide theater professionals resources to advance their careers and the field of professional theater as a whole.

Have questions, comments, or suggestions? Send them to

Earlier Event: April 8
Financial Planning 101
Later Event: April 15
TAC Cold Read Series