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Leveraging Tech & Data in Theater

What is this series about?

This workshop series is an educational hands-on forum in which various technologies and analytical resources will be introduced, in context of the business of theater. Free to attend, these workshops are aimed at providing tools to theater professionals which will enable them to get ahead, have their work reach more people, and be financially feasible.

What are these workshops like?

Our lecture styled workshops are centered around the philosophy that the best way to learn is to do. We therefore engage in a very hands-on approach, often implementing the content being introduced immediately.

Of note, attendees are required to bring a laptop (iPads not accepted). This is because we want our workshops to be as meaningful for our attendees as possible and we feel that this cannot be done without the processing power and browser readability of a laptop computer.

Who are these events for?

Our events are intended for theater professionals, exclusively. We do not expect any formal education in marketing, design, or statistics. We do however expect that attendees are computer literate and can operate excel with some proficiency.



Our Long Term Plan:

We plan on adding additional workshops to the series, perhaps with more space. Workshops will always be free. Those interested in attending would submit a cover letter indicating so. After reviewal, those determined eligible for attending will be provided a unique registration code. Our goal in utilizing this method is to ensure that the right individuals benefit from this series. Have questions, comments, or suggestions? Send them to

Earlier Event: March 12
Demystifying the Fundraising Process
Later Event: March 19
TAC Cold Read Series