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Leveraging Tech and Data in Theater: A Workshop Series – WEBSITES & SEO

Welcome to the Leveraging Tech and Data in Theater, Workshop Series, hosted by Yaakov Bressler, Laura Clinton and The Artist Co-Op.

Leveraging Tech and Data in Theater: Websites and SEO

How search engines find your site and how you can increase your visibility on the web!

This workshop will include:

  • How to optimize your website for SEO.

  • How to optimize your content, including photos.

  • How to introduce your site to search engines.

  • How to increase the sharability of your site on social media.

  • How to analyze traffic on your site.

  • How to track users who visit your site from social media.

  • How to keep track of it all on google sheets with automatic reporting!

Event schedule:

6:00PM – 6:15PM Introductions + latecomer buffer
6:15PM – 7:00PM workshop
7:00PM– 7:15PM break
7:15PM – 8:00PM workshop
8:00PM – 9:00PM networking

Miscellaneous Details:

  • All attendees are required to bring a laptop.

  • Registration is extremely limited. We will be holding a waitlist for up to 5 people, in the event a registered participant cancels or doesn't show up.

What is this series about?

This workshop series is an educational hands-on forum in which various technologies and analytical resources will be introduced, in context of the business of theater. Free to attend, these workshops are aimed at providing tools to theater professionals which will enable them to get ahead, have their work reach more people, and be financially feasible.

What are these workshops like?

Our lecture styled workshops are centered around the philosophy that the best way to learn is to do. We therefore engage in a very hands-on approach, often implementing the content being introduced immediately.

Of note, attendees are required to bring a laptop (iPads not accepted). This is because we want our workshops to be as meaningful for our attendees as possible and we feel that this cannot be done without the processing power and browser readability of a laptop computer.

Who are these events for?

Our events are intended for theater professionals, exclusively. We do not expect any formal education in marketing, design, or statistics. We do however expect that attendees are computer literate and can operate excel with some proficiency.

Our Long Term Plan:

We plan on adding additional workshops to the series, perhaps with more space. Workshops will always be free. Those interested in attending would submit a cover letter indicating so. After reviewal, those determined eligible for attending will be provided a unique registration code. Our goal in utilizing this method is to ensure that the right individuals benefit from this series. Have questions, comments, or suggestions? Send them to

Earlier Event: December 14
First Jen: A First Reading
Later Event: December 23
Closed Christmas Eve & Christmas